https://open.spotify.com/episode/7KuwdOfIG68botlkv2JzAK?si=d7c8cc024ab14d53
Today is the final day in the portal and it is all about sharing your work with the world, even if you feel scared (especially if you feel scared)
I do not believe that we will ever suddenly feel ready enough to share our work with the world. There may always be a layer underneath where we feel shy, afraid people won't like it, or unsure if it is truly “ready” to be public"
The only way to push through this is to practice releasing what you make into the world. The world needs your online class, your book, your quilt, your art show, all of it
<aside> ⏺️ Trusting that what you make will find the right people
Using marketing as a creative practice
Hitting Send
</aside>
Open up the doc : The Service of This Project
Above your free writing from yesterday create four sections :
WHO IS THIS FOR MARKETING AS CREATIVE PRACTICE THE WORK IN THE WORLD A SPELL FOR HITTING SEND
WHO IS THIS FOR? HOW IS IT OF SERVICE?
Set a timer for 7 minutes and write about who this project is for, including how does it serve you and your practice. I might write about how an evergreen class serves working parents who can’t come to my classes live and feel a pressure to show up on camera and just want the information to come directly to them. It also releases pressure from me to be showing up live.
Take some time to also write about how this project could be of service. You could redistribute 5-10% of the profits to a mutual aid fund you'd like to champion, have a talk series that goes with the project where you showcase your coolest friends, scholarships, etc
There are so many ways to use your work to be of service just by putting it out into the world, but also by exploring reciprocity, generosity, and mutual aid
MARKETING AS A CREATIVE PRACTICE
Building an email list is the first thing you should do. I use Flodesk for email marketing and Buttondown for my weekly newsletter - you can also try a free service like MailerLite
Make a list of different topics and themes from the project that you could use in marketing - whether that is a social media post, a newsletter, email marketing, a lead magnet, a postcard, a brochure, or anything else you like to look at and think about!
Remember that marketing can be just as creative as making the project itself and should be seen as an extension of your practice!